A man search on laptop about email marketing


Email Marketing has been around since then. It is possibly the best possible strategy for your business, for it is the most direct and effective way of connecting with your leads. Through this, you can turn them into paying customers. 

Others think that this kind of marketing tool is already out to date, but they’re wrong. Email marketing was developed shortly after the birth of the internet. Since then, it has evolved considerably and still an incredibly useful marketing tool. As a matter of fact, various entrepreneurs think that email is more significant now compared to before. 

Based on 2017 data, 85% of internet users in the US are on email. That beats out social media by 22% and search engines by 15%. That is the reason why a successful email marketing campaign should be built.

And another data in 2018 showed that this tool is still ranked as the most effective marketing channel. That beats SEO and social media. 

But the problem is, most people lack the knowledge to do email marketing right.

Through this guide, we will walk you through the things you need to know to use email marketing to generate leads effectively. 

Email Marketing and its Significance

Email Marketing is basically using email to promote your products or services. It is used to generate leads, build relationships with them, and eventually turn them into a customer.

The newsletter can be sent to the emails of your potential customers, giving them news updates about your business, upcoming events, and special offers and also used to keep your current customers informed and updated on your brand. 

It is one segment of internet marketing, which is composed of online marketing through websites, social media, blogs, etc.

It is the same as the snail mail, except that the message is electronically sent. Therefore, email costs less and efficient for the environment since it is totally paperless. Apart from being inexpensive, it is also easy to set up, making it very accessible for small businesses. 

Another advantage of using email marketing is that it is easy to track your ROI.

Everything can easily be tracked using software so you can determine who opens your emails, who is clicking onto your website through your emails, etc.

In addition, the ROI is usually very high because it does not require you to set up ad money to get them to the correct audience, unlike with other forms of marketing.

They already targeted your ideal customers because you are only sending emails to people who have permitted you by providing their email address. This makes email marketing one of the cheapest possible marketing tactics.

The huge advantage of email over social media is that your target clients and customers are more likely to see an email than a social media post. Posting something on social media does not mean that your target customers will see your message. Your post might not reach your target clients’ social media platforms. On the other hand, emails will sit in their inbox until these are read or deleted.

But ideally, email marketing should go hand-in-hand with social media to give additional ways for your target customers to connect with your business.

For example, adding social media “Like” or “Share” buttons to your marketing emails, snippets of reviews from your social media followers can be included in emails, and social media posts can be used to encourage followers to subscribe to your newsletter. 

This marketing strategy can be a big help to increase your income if you do it correctly.